e.l.f. Power Grip Primer with 4% Niacinamide - Hydrating Makeup Primer for Even Skin & Brightness, Vegan & Cruelty-Free, 0.8 Fl Oz

Your skin's prospects have never been better! The beloved sticky AF Power Grip Primer, now enhanced with skin-friendly niacinamide, promises to even out your skin tone and boost brightness while ensuring your makeup stays put. This gel-based formula expertly prepares and primes your face for makeup application, addressing dullness by smoothing and brightening your complexion.

Suitable for all skin tones, this primer applies completely clear, delivering a dewy, radiant finish. With a commitment to quality, all e.l.f. products are formulated without harmful substances like phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban. Additionally, e.l.f. is proud to declare that it is 100% vegan, cruelty-free, and holds the Leaping Bunny Certification—because looking good shouldn’t come at the cost of kindness.

MAKEUP PRIMER & SKINCARE: The future of your skin shimmers with potential. The iconic sticky AF Power Grip Primer has been enriched with nourishing niacinamide. This enhancement not only helps to even out your skin tone but also provides lasting grip for your makeup.

SMOOTHS & BRIGHTENS COMPLEXION: Infused with the skin-loving benefits of niacinamide, this primer works to smooth out imperfections and illuminate dull skin. The gel texture of the Power Grip Primer adheres to makeup, granting it impressive staying power throughout the day.

CREATES A DEWY FINISH: Universally crafted for all skin tones, the primer applies transparently, leaving your skin with a luminous, dewy glow.

HOW TO USE: For optimal application, evenly distribute the makeup primer across your face using your fingertips. Gently pat it into your skin; the warmth from your fingers helps the product absorb seamlessly. Allow the primer to set for about 30 seconds before you proceed with your makeup routine.

SKIN-LOVING INGREDIENTS: At e.l.f., we prioritize your skin by utilizing beneficial ingredients that promote health and radiance, all while eliminating unwanted toxins. Our commitment to well-being extends beyond efficacy—each product is crafted to ensure that no animal was harmed during its development. All e.l.f. offerings boast a cruelty-free and vegan profile.

With the transformative initiative of the Power Grip Primer, your makeup application can be both effective and beneficial to your skin. The introduction of niacinamide broadens its functionality, presenting not only a reliable base for your makeup but also a nourishing treat for your complexion—proving that beauty and care can go hand in hand. Experience the revolutionary combination of makeup and skincare with e.l.f., where you’re empowered to look and feel your best without sacrificing your values.

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